20 Search Engine Optimization Tips

Posted on May 4th, 2010
A blog post by DN (No Comments)

SEO or search engine optimization is the act of increasing the amount of internet traffic to a website. This is one of the most important aspects of internet marketing and web sales. There are search engine optimization consults for hire ranging in price based on experience and portfolio of clients.

There are many website optimization tips available to assist both newcomers and novices alike. As the internet constantly grows and expands, better and more efficient optimization methods are developed. Consequently there are a few basic tips that will remain consistent even as other methods change and grow.

The 20 tips to create a successful search engine optimized website include:

1. Create user-friendly url’s – use dashes between words as opposed to underscores
2. Update content daily and add a few new links weekly
3. Create lean, efficient code that doesn’t clog the website
4. Utilize accurate title pages that describe exactly what the page is about
5. Use clear buttons so clients can easily take action
6. Offer multiple types of payments including PayPal, credit card and e-check
7. While creating the page set obtainable SEO goals
8. Never repeat the name of a page without a serious benefit to do so
9. Always delete obsolete pages from the server so the website is not cluttered
10. Create sites made to pass a human inspection, not just a search engine algorithm
11. Always check for the percent of duplicate content across all pages
12. Keyword research is the most effective method for discovering what users are looking for and typing in the search engin
13. Gather links to quality external sites and resources
14. Eliminate all links to fluff external sites and dead links by checking regularly
15. Plan so the website is scalable and can be expanded for unplanned traffic
16. Adjust the website strategy based on the targeted market
17. Add content that .edu, .gov and .us sites would be interested in linking too; this adds credibility to the site
18. Rationally name folders so they make sense and relate to the product on that page
19. Plan so the website can easily change to new and updated technology
20. Create and maintain a sitemap

These are simple yet insightful tips that can drastically improve a website for better rankings in the major search engines. The main idea is to create a website that is appealing to those customers in that specific market. Creating for the customer will not only improve customer retention, but also improve page rank thus increasing traffic.