According to a report released by SpendingPulse, eCommerce spending in the United States rose by 19.2 percent during the month of April 2011. This is the sixth straight month of double-digit eCommerce spending growth and the 21st straight month in the black. MasterCard Advisors SpendingPulse is a macroeconomic report that tracks domestic retail and service sales.
Highest Continuous Growth
The eCommerce spending category was the highest continuous growth since July 2007 as well as the highest dollar amount spend for any April in the report’s history. This definitely says something about the rebound of the U.S. economy. Although consumers are not spending as much at stores, they are spending much more online and through other channels.
Surprise within the Industry
Many eCommerce experts and analysts were impressed with the significant growth in the field. Footwear increased by almost 20 percent and women’s wear and accessories continued to increase past 15 percent for the second consecutive month. Online purchases of electronics also rose to 9.1 percent for the 8th straight month in a positive percentage.
The Monthly SpendingPulse Report
The monthly SpendingPulse report is broken down into many categories including, retail, apparel, airline, auto parts, department stores, eCommerce, electronics, furniture, jewelry, hotels, restaurants, gasoline and luxury sales. The reports can be further broken down into geographic locations to assist businesses with potential growth opportunities.
How the Report is used
Businesses use the report to learn the latest on consumer spending, identify turning points in spending trends and improve on the return on investment for marketing spending. Furthermore, SpendingPulse allows organizations to track spending trends for the evaluation of performance, create informed retail forecasts and gain a snapshot of the entire competitive environment.
This full service solution has consistently released reports that continue to help businesses across the globe learn more about their consumer, the environment and the competition. Since the report is backed by MasterCard, one of the world’s most popular credit card companies, the data is easily collected and accurate.
The information from this report is extremely good news for the United States and the rest of the world as it shows the economy is beginning to recover. Since the trend has been consistent, analysts should expect to see a continuous rise in eCommerce and spending in the months to come. When the news is good, this report gives hope to the entire world.