Posted on February 10th, 2010When I am asked anything about Squidoo marketing, it is often that i end up telling the people …”it is an easy thing”. You can get a lot of traffic using the Squidoo lenses and that too without having to learn anything new. You will have to do all the things that you have been doing, as a marketer, and you will end up getting your chunk of traffic from Squidoo too.
Squidoo is good for the ordinary Internet users but it is great for the online marketers. Every place which can be added to the category of ‘social’ on internet is a heaven for the online marketers. Squidoo is also social in a way. You create lenses which are connected to other lenses of the similar topics. The people keep coming back to update, read and explore more. Some people have developed deep relationships here. This means that if the online marketers can work them, they will have a huge traffic to capture. The potential is there and you need to get moving really fast.
Writing content for Squidoo is just like blogging or writing articles. But the only difference is that the lenses are more social than the articles and the blogs. The people expect less about the promotion of your products and more about the topic. They want real information and they do not want to hear about the promotional campaigns. Now this is up to the marketer to find the right time to promote the products. Remember that promoting too early can really get you off the track. The people on Squidoo would not welcome you and you will find it a little difficult to become the part of the community.
A great thing about Squidoo is that it allows you to place banner ads on your lens. This means a lot for an online marketer. A few links inside the content and a banner ad on top of the Squidoo lens will really help you. You will get clicks for sure. All you will have to make sure of is the quality of content.
When you are using the Squidoo lenses for the online marketing purpose, you will have to be regular. You will have to add the content regularly. This is really important. If you add a lens and then forget Squidoo, you are not going to get a lot of clicks. This is mainly due to the social nature of the Squidoo.
Remember that Squidoo is more than writing the content. It is a social community and you will have to meet the needs of the social community in order to make a lot of fans with your Squidoo lenses. Once you have done that, there will be traffic.