Posted on June 5th, 2010Advertising industry has experienced enough developments in recent years to a degree that has astonished many. Advertising is fundamentally intended to disperse information and provide powerful messages in an easy to understand package. Since early nineties, printing industry concerned that there would be a time when paper wouldn’t be as easy to use as digital medium and we are now approaching an age when paper-based media has diminishing role in disseminating information, due to the strength of digital medium, both online and offline.
Today, it isn’t out of anyone’s grasp that the web is the best method of finding latest information. Reference, advertising, entertainment and so many other subjects have been categorized into the term “Content”; in fact, many web users themselves will acknowledge the fact that they tend to get most of the latest information from the internet instead of printed media. And consistently from the past decade, the important factor for advertising was delivering relevant content associated with the client’s characteristic; but how?
Job openings were posted for designers, programmers and the Internet technology are becoming easier, not more complicated to use. The trend in designing interface for the Web is eventually moving towards “user-friendliness”, and yet, many practices and techniques are used continuously to reinvent the wheel.
Although HTML 5 isn’t to be finalized for a couple of years from now; the begging needs to upgrade the aging HTML 4 standard has far outgrown the desire for better web functionality and is causing cyber race to implement whatever technology is possible. So, if you haven’t guessed by now, your browser may already support HTML5.
A good example of HTML5 implementation is the use of video tag
<VIDEO>
This is a very simple, powerful implementation of media inclusion in Web pages that should be available when HTML was first invented. For years, web developers desperately tried to devise sneaky, straightforward workarounds to directly place audio and video into Web page, including some basic controls like volume, play, pause or stop. With HTML5, integrating video into a Web page can be as simple as:
<video src=”myvideo.mp4″ controls=”controls”> </video>
In this example, myvideo.mp4 is located at the same directory with the Web page; the HTML5-compliant browser will play the video on the Web page. Many other HTML5 elements use labels that are closer to natural language.
However, what is happening right now, many users are using older browsers that are not ready to support HTML5. It may mean HTML5 features may not be readily available for advertisers for reaching some Internet users. For the time being, advertisers may need to focus at the existing web platforms such as social networks and blogging. Some people also argue that HTML5 won’t have significant impacts on advertising, as changes are mostly in how media are included in Web pages, not how media are displayed and used in Web pages.