Posted on June 2nd, 2010Email marketing is something that has quickly become frowned upon in the online community in the past decade, due to an army of spammers that have been plaguing the internet since the late nineties. These spammers send junk email to literally millions of inboxes around the world with the push of a button, and most of these emails make their way directly to the spam folder of the inbox, thus rendering other emails for legitimate companies a lot less effective.
In order to separate your online business from the spammers, you need to employ legitimate list building strategies that give you the privilege and the ability to send emails to thousands of your customers at the same time. The following information may help yo get started with email list building, which can assist you in maximizing profit through the solicitation of repeat sales.
Getting Them on The List
According to the I-CANN anti-spam act it is illegal to send an email to anyone that does not permit you to do so. Although it is illegal you wouldn’t be able to tell judging by the absurd amount of spam that we all receive on a daily basis. So how do you get your customers to agree to receiving tons of email from you every month? Well, the simple answer is to integrate you list building techniques into the checkout process of your online store.
When a customer buys something from you online, you know that there is a good chance they may buy from you again, so you need to seize this opportunity to be able to market to them on a repeat basis legally. You can implement a small check box that is automatically checked which prompts the user to decide if they would like to be a member of the mailing list. Most of the time the user will simply overlook the check box and unknowingly place themselves on the mailing list.
Do Mailing Lists Really Work?
Like every other endeavor online, mailing lists are simply a number game. There is always going to be that particular crowd of people that never check their email or do not read anything that comes from people that aren’t close friends. However then there is the click-happy tabloid reading group that will jump at any popup thrown in front of them. The advantage that you have by building your list within your checkout pages is that you can be sure the prospective client is already interested in your product, sine they already bought something similar in the past. If you can build a mailing list of about 10,000 people then you begin seeing a substantial sales increase from that list, especially if you specialize in selling digital products like ebooks and training courses.
Staying Out of the Spam Folder
As soon as you open a spam email you can tell it is trying to sell you something, and it does not appear to be genuine at all. However there is a way to send emails to thousands of people simultaneously, without coming off as a guru or a sales artist. You can do this by providing informative content in all of your emails, which will motivate your clients to read your emails on a regular basis.