Posted on June 9th, 2010With almost no overhead, blog posts may spread information and posts faster than most conventional media sources, such as radio, newspapers, and TV. Similar to certain methods of guerilla marketing, where data is passed through the grapevine, blogs far outmatch traditional marketing avenues as they’re global and usually reach an audience who is curious and takes active involvement in getting the news instead of passively having ideas and advertising presented to them. However, blog posting can be tedious, so you should plan in advance to have a sensible posting schedule – be it twice a day or week – and always stick to it. Understand the site’s statement of purpose, if you consider blogging as a mean to keep your site interesting to visitors, you should have the commitment to make your blog content current.
An abandoned blog can be more harmful to a business reputation than having no blog at all. Blogs with very few contents may give visitors the impression that you don’t care about them and inhibit further visits. And if you don’t care, why would visitors bother reading your posts, navigating sister sites, and possibly using your products and services? Other than posting relevant articles, information, and news, other objects can be added to your blog to generate revenue and enhance the visitor experience. For example, with Google AdSense, you can automatically place content-relevant ads a few blogs, each click on a Google can bring revenue for the blog owner. It is also possible to globalize content using syndication (news feeds with RSS or Atom), where a lighter version of your blog can be displayed in mobile devices. Bloggers could also benefit from registering to blog services (such as Technorati.com or Bloglines.com) that allow shared news feeds and better blog searches among other things.
Nowadays, blogosphere is rife with uninteresting, illiterate, and infrequently updated or forgotten blogs, adding a blogging section to your site is a great idea only if you’re willing to devote time and effort to improve and maintain it, have ways to direct relevant traffic to it, and can post something interesting for your audience.