Google Buzz- Implications For Businesses


Social media has been a boon for online and brick and mortar businesses. Weather it is services driven business or a product proliferated, social media can help in increasing the bottom-line. Google Buzz promises to be one of the best in class social networking platform for business users.

Google Buzz offers content sharing through social posts, emails, comments and other means. With the help of single login in Gmail, business managers can get to access their Buzz account. They can easily share updates on their products and services with clients on the go.

Unlike Twitter, word count is not a constraint in Google Buzz. Business users can package information about their business in a comprehensive fashion on Buzz. The added advantage is that they can package their updates along with videos and link to their website

However, care must be taken while marketing products through Google Buzz. Such attempts should be subtle and informative. A clear cut value proposition is must for customers. Google Buzz offers a best in class platform where business managers and end users can touch base on the same page. Customers can share their concerns and feedback on the go.

Google Buzz is all set to provide great traction and an increased visibility of products and services to a larger set of audience. With due course of time newer applications and enhanced features are lined up to jazz up the performance of Google Buzz.

It can help businesses to manage new leads and win new businesses across territories. Another positive aspect is that it provides a unique base where consumers and end users can make their voices be heard of. This would make them feel important and associated with a given brand.

Today more number of people access information and socialize online. All best in class brands and products are online these days. Businesses should realize the importance and need of showcasing their services online else it they would become laggards or face stiff competition from those who are benefitting from online social media.

It is always a healthy sign to gain an insight online before a product launch or any other innovative service delivery. Even the world’s most adored tech-brand, Apple has been following similar strategies. It launched iPad in January, 2010 and the higher product versions and commercial sale will commence by April, 2010. A gap of 3-4 months have enabled them to learn what people think about iPad and how it can be bettered before it hits the International markets.

There are numerous earning and business continuity strategies online. Google Buzz can help businesses discover their own strengths and the places where they are lagging behind. The ultimate winners in the global arena would be those company’s who accept the Google Buzz’s social media sooner than later.
SO what are you waiting for? If you are not socializing with people on Goggle Buzz start doing it today! Google Buzz can energize your business with new energy. An increased visibility and new leads can take your online or offline business to newer heights.





Leave a Reply

You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>