Posted on December 22nd, 2009It’s common knowledge among education professionals that the Camtasia Studio software by TechSmith is a great teaching tool. But did you know that it is an even more fantastic tool to use as you grow your business? The options for using Camtasia Studio to enhance your business are as limitless as your imagination.
What is Camtasia Studio? – Camtasia Studio is an affordable, user-friendly software that is best known for its screen recording capability. With the push of a button, Camtasia Studio allows you to capture and record all of the activity on your computer screen. Instead of trying to tell someone how to perform a pc-related function, Camtasia Studio allows you to show them. You can add voice narration, audio or music clips. You can even produce a picture-in-picture effect with a split screen that shows you and the screen capture content at the same time.
Business owners who use Camtasia Studio in their business will definitely get a lot of bang for their buck. At less than three hundred dollars, it comes with incredible features that you normally only find in rapid authoring software programs that sell for one thousand dollars or more. While Camtasia Studio is famous the world over for screen recording, it can be used for so much more. Here are a few creative ways to use Camtasia Studio to help your business evolve and increase your revenue:
Audio CDs and digital downloads made easy –You can expand your product line very quickly by re-purposing existing content. It’s easy to enhance the value of a video program you offer by providing a CD version or an mp3 download to go with it. Camtasia Studio makes this incredibly easy to do. You simply import your full video file and republish it in Camtasia Studio as a CD-ready or mp3 file. If you want a physical product, print a custom label on the CD and use a word processing template for a quick case cover design.
Commercials for websites and social media portals – You can upload a video into Camtasia Studio and create a commercial for the web that has a professional look and feel. With the editing feature you can add title clips, transitions and captions to bring your message to life. Best of all, Camtasia Studio lets you produce your content in a variety internet-ready formats including flash and iPod movie files.
Training and Consulting – If you’re in the seminar business and wish you could expand your outreach without the physical drain, you can use Camtasia Studio to do just that. Using the Microsoft® PowerPoint® interface, a video import and narration, you can create powerful business training and consulting tools. You can even step it up a notch by adding interactivity with Camtasia Studio’s flash quiz and survey feature. When you’re all done with your creation, you can make it available on your website or use TechSmith’s partner site that allows you to easily upload and share your content with the world.
From employee training to product development, Camtasia Studio does it all quickly and easily. You are very likely to find it as a favorite resource among many tech-savvy entrepreneurs.