Posted on September 13th, 2009It is not very surprising how social media has gained so much importance, so soon. It is not only a source for entertainment for a lot of people, but is also an effective way in which you can get new customers for your business. Social sites like Twitter have only increased the popularity of social media marketing and has made it a lot more progressive.
How to use it in business
If you are thinking about your business, then you probably have some ideas on how to make these tools work for you. If you get yourself a Twitter account, you will be able to inform all of your clients as well as prospective clients how your company is doing. You do not have to go through the effort of advertising every week. And even then you can inform your customers about your company’s people, tools, products, etc.
The advantage of Twitter over facebook and myspace for marketers is that lets you build a huge list of followers since it is quite an efficient marketing tool. Your customers can subscribe to your thread and check what you are doing anytime they want to. They can access your profile immediately and also share your ideas. All of this and there are no fees either.
How can you use Twitter to increase your profits
Even though many people use Twitter for various purposes, it is very easy for marketers to build up lists of followers on Twitter that can easily go into the thousands. For example, you can attract people interested in cars if you sell used cars. You can update your customers on new shipments in your garage as soon as they come in. You can even advertise sales on Twitter so that everyone knows about it. If your followers have not yet bought anything from you, sooner or later, they definitely will. You just have to keep giving them incentives and they will always want to buy something from you.
You can compare this to fishing. You get the fish to take interest in the bait. Then all you need to do is wait for it to bite. A survey conducted by quancast.com says that more than 6.1 million people in the United States use Twitter each month. Even in other countries like Japan, this tool is very popular. It is so popular, that there are many other applications that have been introduced witht the same intentions.
Inspite the popularity that Twitter has gained, it isn;t disorganized and does have limits. As an example, you are only allowed to send a thousand updates, 250 direct messages and 100 API requests every day. And though the number of people that can follow you is unlimited, you can only follow a certain number of people.
You can only follow a couple of thousand people at a time. By follow, we mean receive updates from. You can increase this limit if you have more than two thousand followers of your own.
Twitter does this so that there is minimum spam on Twitter and so that members cannot abuse the system.
There is no difficulty in adding followers. This will only increase the effectiveness of your account at later stages since you have worked hard on it.
The best thing is that you can easily attract more followers to your account when you reach this stage. You benefit from this as you have your own list of followers to whom you can promote your products as well as your services and get for yourself more business.
The explosion of social networking has opened the door to
monetizing of these sites. Twitter leads the way and the
social networks are the better.