Marketing Products and Services through Google Buzz

Posted on February 18th, 2010
A blog post by DN (1 Comment)

Arena of social media has proved fruitful to online businesses. It has developed as a new means of marketing products and services for them in a shorter span of time. With the launch of Google Buzz, Internet marketers can avail more benefits than ever before.

Google Buzz offers an integrated environment wherein users just need to sign in with their pre-existing Gmail accounts. Unlike conventional means of marketing through sales pitch, Google Buzz is indeed a lot different.

Marketers need to package their meaningful content in their posts. Marketers can include link to their websites and post videos about their products and services in Google Buzz. One of the pre-requisites to a successful Internet marketing campaign with social theme is being a socialite.

It is imperative that the marketers be socialite so that they have a substantial set of followers or they are being followed. There has to be some base audience initially with whom they can socialize. Google Buzz allows various cues for marketers to know if their products or services are being appreciated. One of the measures is if audience likes or dislikes a post or share positive comments.

Packaging the content should be done in a smarter manner on Google Buzz. Since the content on Google Buzz can be searched by anyone based on the keywords, unless the marketing posts are private. The public posts are visible to a wider set of audiences. Spammy posts should be avoided.

Also it is imperative to note that Google Buzz is a social network. Therefore users must try and socialize often and compliment it with the social marketing campaigns in a uniform frequency. This establishes a long term work flow and association between the target audience and the service provider.

In order to be successful at Google Buzz, marketers must ensure that their products or services are not me-too and how they can present it in a newer manner. After all, marketing initiatives are more about pitching for the customer’s dream product or service.

While socializing with users on Google Buzz, posts must be meaningful and information rich. Such a social platform offers wider set of possibilities to marketers. Apart from managing leads through such social campaigns they can send mails to them about their products or share service portfolio on the go. There is hardly any time lost of marketers when they are trying to increase a company’s bottom-line through Google Buzz.

No better online social media other than Google Buzz can import your pre-existing contacts into the social application so easily and so fast. With the pre-made interfaces and accounts loaded into your Google Buzz account, all you get is pre-served plate of accounts & contacts.

Internet marketers across the globe are all set to test new waters with Google Buzz. The ultra modern capabilities and high-end integration with Flicker, Picasa, Blogger and other applications make it the most powerful social media platform available on the Internet arena. Internet marketers delight, Google Buzz is here, hope you are buzzing too.