Posted on February 18th, 2010When you have a new web site that you have just released on the Internet, you want to make sure that the search engines take notice of it. So you may decide to read a couple of books and go with what they tell you. You might also try to buy traffic to your web site by using a tool such as adwords. This will make sure that your site sees a burst of traffic as long as you keep paying for the privilege. But, as you are searching for a lot of these advanced ways that other webmasters have used to make people come to their site, there is nothing like having a good search engine ranking to get visitors to your site for free. This will save you a lot of time and money in the long run, and you know that the people are there for your content or product. The best way to do this, is to make sure that you have a solid link campaign running.
When search engines first came into the public consciousness, people tried many different link strategies that would help them rank well. Soon there were other ways that would allow you to bring people to your web site. Advertising came back into vogue, since it was now cheaper to advertise your web site through services such as Google Adwords. This started many people to forget about their link campaigns and focus directly on advertising. When so many people leave an area of interest, there becomes a hole, ready to be filled. And now people who pay attention to their link building campaigns are seeing higher returns than ever, since there is less competition.
When you start your link campaign, the one thing that you want to remember is quality. Most search engines, especially Google, will rank the quality of the site that has your link on it. If they decide that the quality is not good enough they may penalize you. Keep in mind, if your site is on a couple of low quality web sites, then Google will not care. There is no way that you can control who links to you. But if they start to see a pattern emerged, and it looks like you have place the links there on purpose, they will then take action. They know a lot of the tricks that people have used in the past to rank well, and this is one of them. You also want to make sure that you have links coming from sites that are in your field. If your site is about auto racing, and all of the sites linking to you are about cooking, this does not look well. You will not get penalized for the link, but you will not get a lot of credit as well.
Link campaigns, even though old fashioned, but they still remain a important way to get visitors to your web site. Make sure that you remember never to take them for granted. Even if you have found another way to get visitors to your site, link building can always help.