Skullcandy, a manufacturer of headphones and related accessories, has licensed 3 Tier Logic’s, a Facebook application developer, suite of Facebook application to increase consumer interaction and engagement. Skullcandy’s products include earphones, backpacks, apparel and other audio-based products. These products are sold through land-based and online retailers and specialty outlets.
About 3 Tier Logic
3 Tier Logic provides digital strategies to empower various brands with innovative methods of engaging and retaining their customers. Through interaction, 3 Tier Logic improves businesses return on investment through several digital channels. The company specializes in mobile, email, web and Facebook solutions and applications. Every strategy is based on providing anywhere-anytime communications between business and customer.
The Relationship between 3 Tier Logic and Skullcandy
3 Tier Logic has worked directly with marketing executives to develop a custom designed Facebook application. Skullcandy was searching for an application that would spark the interest of their customers and encourage their 600,000 Facebook fans to interact with the brand. The idea is to grab the attention of fans on social media sites like Facebook and accumulate customer information for future communications about products and ideas.
The Design Contest Instructions
Fans will be given the opportunity to visit Skullcandy’s Facebook fan page and download a headphone template. Visitors will then be able to take the template and create a design then returning to the application to upload their creative idea. The design will be uploaded into 3 Tier Logic’s powerful content management system to be reviewed prior to being entered into the customer Design Contest.
The public will be able to vote on their favorite design and a winner will be determined. The “Like” button has been integrated into the application to help spread the word about the contest virally. The winner will receive $2,500 in cash, free Skullcandy headphones for one year and a production of their design. The second place designer will be awarded cash prizes, headphones and Skullcandy gift cards. The contest began on May 10th, 2011 and will end on Jun 6th, 2011.
New Means of Advertising
This design competition is an excellent method of advertising Skullcandy’s brand virally and sparking interest in their products. With the advent of Facebook pages, many online businesses are acquiring new customers through non-traditional digital channels. Since Facebook boasts hundreds of millions of users across the globe, it is a marketplace of ideas, innovation and products.