Posted on July 7th, 2010Google handles an estimated whopping 88 billion search queries a month. Its closest competitors, you would think, are Yahoo! Search and Microsoft Bing. It seems, however, that there is a new kid on the block set to challenge Google’s search supremacy.
Twitter is the last name you would expect to be competing with Google when it comes to searching for information. In all likelihood, Twitter has no intentions of giving Google a run for its money. But it’s still difficult not to draw up comparisons when the search volume handled by Twitter is second only to that handled by Google.
With about 24 billion processed queries a month, Twitter has already far surpassed Bing and Yahoo! – combined. Do the math, and this boils down to about 800 million search queries a day.
Significantly, this is 33% more than what Biz Stone, co-founder and Creative Director of Twitter, Inc., said Twitter was handling back in April of this year. The April statistics hovered at around 600 million searches a day.
With about 105 million registered users in April and growing at the rate of 300,000 users a day (which should put it roughly at 124 million users today) Twitter is growing rapidly. This new announcement bodes well for their sponsored tweets. So far, Twitter has had a difficult time making any money out of the venture. They have only recently started putting in sponsored tweets amongst the regular ones. A growth in search volume should get advertisers to pump in more money into their Twitter advertising campaigns.
This is why Google decided to incoperate twitter real time within search results.