Posted on July 7th, 2010Many people don’t understand the impact their web hosting account has on their search engine optimization efforts. While a web hosting account may seem as if it does nothing more than broadcast your site to the world, the internal workings of the hosting account actually have a great affect on your link building efforts. Link building is perhaps the most important aspect of search engine optimization, as it directly defines your website’s online presence. The more links that point back to your site, the more popular your site will appear to be to the search engines.
Self Link Building
Instead of waiting for others to give you backlinks, you have the option of building your own online link empire. While there are many tools that can help you accomplish this, there are only a few ways that will actually let you do this legitimately without significant repercussions from the search engines. Search engines understand the link building game better than anyone, and the only kind of links that really give your site a boost in the SERPs are links that are hosted on established and relevant sites in your niche. This means that building a link empire by yourself is somewhat difficult because you must have access to a lot of relevant domains. However it can be done by using free web hosting accounts.
Free Web Hosting and Web 2.0 Properties
When I say “Free Web Hosting” I am not referring to the type of web hosting accounts that give you a tiny amount of resources and a shared IP address. These web hosting accounts are practically useless for search engine optimization. Instead, I am referring to sites that will let you create free blogs and min-sites without paying for their hosting services, such as Blogger or Blogspot. With these mini-sites, you can build a backlinking empire within 6 months to a year, by filling each mini-site with relevant and useful content in your niche.
Diversification and SEO
Link building is all about diversification. You need to have your site’s link posted on as many websites as possible, to establish solid web presence. Fortunately, there are hundreds of free blogging sites that you can use to link back to your main site and create a substantial link network for free. These sites are already highly ranked in the search engines, and there a hundreds of them to choose from. You could easily outsource the creation and content creation of these blogs, and within a few months you would have a massive network of blogs that you could use to link to your main websites within a niche.
Conclusion
While the cliche saying is “You get what you pay for” this does not hold true for every concept. In this case free web hosting could prove to be very beneficial, especially if you have access to hundreds of blogs that are under your control within a particular niche. Imagine having all of this power for free, with only the cost of the content creation being necessary.